Restoring digital trust, one face at a time.

ThatsMyFace

HI THERE. WE’RE THATSMYFACE.

We stop your face from being uploaded without your consent using facial recognition AI. WE DON’T PUT OUT FIRES, WE TAKE AWAY THE MATCH.

THE PROBLEM

1. Tech is outpacing our ethics, fast.

As much as 90 percent of online content could be synthetically generated within a few years. Deepfake technology has been used in recent years to make a synthetic substitute of Elon Musk that shilled a cryptocurrency scam, and to steal millions of dollars from companies by mimicking their executives’ voices on the phone. Yet, law makers and industry leaders remain passive and unwilling to mitigate the risk of AI.

2. No one can trust anything anymore.

The increasing volume of deepfakes could lead to a situation where “citizens no longer have a shared reality, or could create societal confusion about which information sources are reliable; a situation sometimes referred to as ‘information apocalypse’ or ‘reality apathy,’” (Europol). The worst part is that deepfakes are rapidly eroding trust in key public institutions, such as the court (For example, A doctored recording of a parent abusing their child was submitted and accepted as evidence in a child custody case in 2019).

3. Organisations risk serious legal and financial liabilities.

Knowing these risks, policy makers are rapidly introducing new policies. The EU introduced the European deepfake policy, which advises platforms, including those established outside of EU, to cooperate with ‘trusted flaggers' to identify and remove illegal content. China recently established provisions that require companies and people to obtain consent, verify identities and offer recourse mechanisms for deepfake content. Australia is also beginning to discuss the mitigation of AI. These are sweeping changes which can result in serious liabilities, such as civil and class action lawsuits, heavy fines, ban on operations and loss of consumer trust.

THE SOLUTION

a plug-in deepfake eradication technology - for web 2.0 and beyond

SECURITY

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TRUST

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TRANSFORMATION

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SECURITY · TRUST · TRANSFORMATION ·

FACIAL RECOGNITION

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MITIGATION

FACIAL RECOGNITION · MITIGATION

Our Memberships

  • All Tech is Human

    As a proud member of All Tech is Human, I and ThatsMyFace commits to co-create a tech future aligned with the public interest. We also commit to growing and strengthening the Responsible Tech ecosystem, upholding diversity and inclusivity, and speeding up society's ability to consider the impacts of technology. - Nadia Lee, CEO

  • Women in AI

    Women in AI (WAI) is a nonprofit do-tank working towards inclusive AI that benefits global society. As an APAC member of Women in AI, TMF commits to empower women and minorities to become AI & Data experts, innovators and leaders. We encourage ethical applications and responsible use of artificial intelligence. We are for inclusive AI. - Nadia Lee, CEO

  • Blackbird Giants

    Thatsmyface is a part of Giants Cohort 7. As a member of a community for aspiring and early-stage founders and those helping them to succeed, we commit to do our part in helping other safety tech innovators succeed through mentoring, founder knowledge-sharing, education and accountability tracking. We are in this together.

  • UTS Startups

    Research is where innovation begins. We are proud alumni of UTS in AI and Creative Intelligence and Innovation, and commit to applying academic rigour and processes in developing our technology. We also commit to helping other disruptors as we have been helped.